Taking Care of the Bottom Line

With the equivalent of 27,000 trees flushed down the toilet every day we wanted to produce toilet paper that would have little if any impact on our environment. That’s when Smartass was created using a combination of sugarcane (bagasse) – a waste product, and the fast growing bamboo that can be grown year on year with little wear and tear on soil quality, just requiring rainwater and lots of sun. We thought this had to be a smarter way to take care of our bottom line.

Smartass is cushiony soft, strong toilet tissue made from sugarcane and bamboo fibres, free of bleach, inks, dyes and perfume. So it’s kinder to the planet that grew it.